Decathlon

The first Decathlon store opened in 1976 in France. Today, Decathlon is the world's largest sporting goods company, with over 1,600 stores in 57 countries. Our first store in Bulgaria opened in 2013 in Sofia, and since the very beginning, our mission has been to make the joy and benefits of sports accessible to as many people as possible.

To meet the needs of sports enthusiasts, Decathlon designs, develops, and tests its products with the help of professional athletes, hobbyists, and experts. With over 20 in-house sports brands like KALENJI, QUECHUA, BTWIN, DOMYOS, NABAIJI, and more, we operate within a closed production cycle—from concept and manufacturing to distribution—allowing us to offer high-quality products at affordable prices.