Joy Optics

The optical chains ZEISS VISION CENTER, Grand Optics, and Joy Optics are celebrating their 20th anniversary—20 years of eye care, high service standards, innovation, and professionalism in the field of optics.

Since the spring of 2002, Joy Fashion Ltd. has been managing the three chains, developing its business in the optical industry and the trade of optical products.

Today, the company operates 70 optical stores across Sofia, Varna, Burgas, Plovdiv, Stara Zagora, Blagoevgrad, Ruse, Veliko Tarnovo, Pleven, Haskovo, Sliven, and Vratsa. Each store provides a high-quality customer experience, professional eye care, innovative products, and modern technological equipment.

Joy Fashion Ltd. is an importer of a significant portion of the products offered in the stores, ensuring affordable prices, high quality, and fast service. The company’s portfolio includes several world-renowned brands exclusive to the Bulgarian market.